FOR IMMEDIATE RELEASE
New York, NY - August 26, 1999
GT INTERACTIVE, 3D REALMS AND EUROCOM
COUNTDOWN TO 'DUKE NUKEM: ZERO HOUR'
First Original Duke Nukem N64 Game Supported
by Multi-Million Dollar Marketing Campaign
Gaming's undisputed King of Action, Duke Nukem, counts down to his finest hour, Zero Hour, as GT Interactive Software Corp.
(Nasdaq: GTIS) braces for the August 31 launch of its explosive new Nintendo 64 video game, Duke Nukem: Zero Hour. Developed by Eurocom, Zero Hour will debut as the first Duke Nukem game created exclusively for the N64. Zero Hour's comprehensive multi-million dollar marketing campaign is headlined by a hilarious TV spot, and extensive print and online advertising.
"Duke Nukem is an instantly recognizable global property whose appeal continues to grow with the console gamer," said Tony Kee, Director of Marketing for GT Interactive. "Now with the introduction of the first original Duke Nukem 64 game, we've developed a multi-tiered campaign designed to further extend the tremendous reach of the Duke Nukem franchise."
- TV - beginning at launch and running through September; appearing on nationally syndicated, network, and cable TV including Comedy Central, MTV, E! and
TNN. The :15 and :30 spots feature Duke Nukem in a hilarious, Wild West style showdown with a grubby, "overmatched" cowboy.
- Print - in dedicated video game magazines, as well as general PC and mass market publications. An ongoing, eight-month roll-out consisting of single and two-page spreads showcasing a time traveling Duke along with his trademark tongue in cheek humor.
- Radio - product promotions and giveaways in the top 20 U.S. markets throughout September. In addition to a copy of Zero Hour, contestants can win Duke Nukem merchandise and the official soundtrack, Music to Score By.
- Online - banner campaign running on all key gaming and enthusiast sites as well as mainstream sites such as
MTV.com, Playboy.com and WWF.com.
- MTV Online's Celebrity Deathmatch - sponsorship of MTV online's popular celebrity deathmatch for
- Duke Nukem Music to Score By - Official soundtrack from Red Interactive includes tracks from Megadeth, Stabbing Westward and Wu Tang Clan, in addition to more than 175 MB of interactive
- Interact - cross-promotion includes product giveaways, and Interact's consumer mailings.
- In-Store Video - game play video running in
Funco, Babbages, and Electronics
- Soundtrack Rebate - $10 Zero Hour rebate with purchase of the official Duke Nukem: Music to Score By
- Live Duke Nukem appearances - Duke's real-life embodiment appearing at selected
Funco, Fry's, Toy R Us and Electronics Boutique stores for poster signing and picture
- P.O.P.s - includes posters, shelf talkers, Duke mini-standees, and hanging
- Duke Memory Card - Zero Hour's official Duke Nukem N64 memory card by Interact.
Duke Nukem: Zero Hour is slated for release on August 31 for the Nintendo 64 game console at a suggested retail price of $54.95. Additional information regarding Zero Hour can be found at <http://www.duke-nukem.com/zerohour>.
Headquartered in New York, GT Interactive Software Corp. (Nasdaq:GTIS) is a leading global developer, publisher and distributor of interactive consumer software. The company maintains seven internal development studios: Humongous Entertainment, Cavedog Entertainment, SingleTrac, WizardWorks,
Oddworld, Legend Entertainment and Reflections. The company has publishing operations throughout the world with offices in the US, Canada, UK, Germany, France, Holland and Australia. GT Interactive's ecommerce system provides secure online transactions through each of the studios' Web sites and
www.gtstore.com. GT Interactive can be found on the Internet at www.gtgames.com